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Designer Reinad
REINAD JEWELLERY see also CHANEL

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For those not familiar with Reinad Jewellery, a short history may be in order. Research reveals that Reinad Novelty Co., Inc. of New York City was in business from 1922 til the mid 1950s. They produced few of their designs under their own name, but were for the most part a wholesale facility or 'jobber', producing jewellery for the many of the high end names you will recognize Boucher, Carnegie and Eisenberg ref: A Tribute to America Costume Jewellery 1935-1950 by the Carla & Roberto Brunialti page 28. In 1941, they brought out their own retail line of jewellery signed Chanel in script Chanel Novelty Co. some of the rarest, most beautiful, quality pieces of jewellery ever produced and of course, some of the most sought after by collectors. They were forced a year later to change the name to avoid confusion with jewellery by Coco Chanel, but still continued to design and produce some of eras finest quality pieces. Fred Rezazadeh in his book 'Costume Jewelry' states 'If you see a piece of Reinad jewellery you like, try to buy it, for you will not get a second chance'.




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