Under the umbrella of Ivana Haute Couture come 'lifestyle products' such as scents (Ivana, Elegance by Ivana, Ivanka by Ivana, Ivana Pink Champagne, and Ivana for Men), Ivana make-up and, of course, the Ivana costume jewellery.
'People love the products; everyone from the 18-year old girl to the 80-year-old grandma love it,' boasts Ivana, who, like her ex, comes across as both relentlessly self-promoting and curiously big-hearted in person.
Ivana Trump was a regular guest on the QVC shopping channel with her own range of costume jewelry. These items are now considered collectible. Her daughter Ivanka Trump launched her own jewellery collection.